While ‘The Color Purple’ exhibits potential, the animated Christmas event picture ‘Migration’ is also confronting significant challenges.
The superhero genre is still struggling, therefore Aquaman and the Lost Kingdom’s Christmas movie release will not be easy.
The DC superhero sequel is expected to gross $40 million during the four-day holiday weekend (December 22–25) according to Hollywood’s biggest monitoring service, which has access to statistics produced by the National Research Group. Additionally, NRG provides a range, in this example, $36 million to $44 million. DC’s parent company, Warner Bros., is projecting at least $50 million for the four days, indicating a more optimistic outlook.
The original Aquaman’s release, which brought in $75.8 million over the course of the four-day weekend of December 21–24, 2018, and $86.7 million through Monday—Christmas eve—is unlikely to be matched by The Lost Kingdom. With special preview screenings the previous weekend, the five-day holiday sweep through Christmas Day was $97.8 million, for a total domestic gross of $104.5 million.
The film, which reunites actor Jason Momoa and director James Wan, has encountered various obstacles on the way to the big screen, including multiple postponements, poor test screenings, and three iterations of reshoots. According to reports from competing studios, the movie’s presales are slow in addition to having trouble with tracking, but they could perk up once Warners launches its last marketing campaign.
Even while early tracking doesn’t exactly make Hollywood execs feel festive, the big-budget tentpole is still guaranteed to top the holiday box office.
Illumination and Universal’s animated event picture Based on NRG statistics, migration is expected to open for a meek $13 million over four days, or between $11 million and $15 million. Similar to superhero movies, animation is having trouble gaining traction in the wake of the epidemic. Families choosing to see animation at home rather than on potentially costly movie outings is a cause for increasing worry.
Even while early tracking doesn’t exactly make Hollywood execs feel festive, the big-budget tentpole is still guaranteed to top the holiday box office.
Illumination and Universal’s animated event picture Based on NRG statistics, migration is expected to open for a meek $13 million over four days, or between $11 million and $15 million. Similar to superhero movies, animation is having trouble gaining traction in the wake of the epidemic. Families choosing to see animation at home rather than on potentially costly movie outings is a cause for increasing worry.
The good news for all holiday films is that, in terms of box office receipts, each day from Christmas to New Year’s is comparable to a weekend.
Summary
The animated Christmas event picture ‘Migration’ faces significant challenges due to the ongoing struggles in the superhero genre. The DC superhero sequel is expected to gross $40 million during the four-day holiday weekend, with Warner Bros. projecting at least $50 million. The original Aquaman’s release, which brought in $75.8 million and $86.7 million through Christmas Eve, is unlikely to be matched by The Lost Kingdom. The film faces obstacles such as multiple postponements, poor test screenings, and reshoots. Despite these challenges, the big-budget tentpole is guaranteed to top the holiday box office. Based on NRG statistics, migration is expected to open for $13 million over four days, between $11 million and $15 million.
